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Tourism Defender Earns Expanded Task
BOSTON–Incumbent Paul Kaza Associates last week was named agency of record on the Vermont tourism account for a third time.
“We’re very happy,” said principal Paul Kaza. “We worked very hard.”
The review presented more of a challenge to the South Burlington, Vt., agency than previous tourism contests because the scope of the account has changed to encompass seven state agencies, including economic development and parks and recreation. As a result, billings have quadrupled to $4 million.
The assignment also requires the winner to conduct Internet promotions and oversee call center and internal communications.
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