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TradeOut Auctioneers Look Shaky at Shop
BOSTON–Greco Ethridge Group appears to be learning a lesson about the rewards, and potential pitfalls, of doing business in the dot.com world.
The shop last week topped stiff competition to win a $20-30 million assignment from VStream, a Boulder, Colo., Internet specialist. Greco bested McCann-Erickson/A&L in San Francisco and Euro RSCG DSW Partners in Salt Lake City.
The account will be led by Greco chief relationship officer Paul Marobella. Ads will break Jan.
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