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Two clients have consolidated more than $30 million in media duties at midsize buying service VSM Media. The agency’s success comes after an effort to win work from new clients, rather than contracting outsourced media from other agencies.
The most significant of the wins was from Barnes & Noble, which handed VSM $20-30 million in new planning and buying duties for its Web site. The agency already handled $10 million in planning and buying chores for the bookstore chain.
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