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After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. The home rental brand, purchased by Expedia Group in 2015, will begin to slowly introduce advertising on its homepage and across the broader site.
Previously, Vrbo was using its own media team, but everything will now be brought under the Expedia Group umbrella, one of the travel industry’s largest that also includes Hotels.com, Travelocity, Orbitz and Hotwire.
The arrival of Vrbo, which goes by HomeAway in the U.K.,
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