VR Resets Its Top Management

Valentine Radford has reshuffled top management to increase the shop’s focus on integrated services, specifically the interactive arena.

Siobhan Lesley becomes president and chief operating officer of the Kansas City, Mo., shop. Formerly the agency’s director of client services, Lesley will manage daily operations and focus on client retention and new business development.

John Sowell, formerly head of the shop’s account management department, succeeds Lesley as director of client services.

According to chief executive officer Chuck Curtis, the moves will allow him more time to focus on his vision of building the $160 million shop into a hybrid of interactive and traditional agencies.

“Siobhan and John can concentrate on keeping our clients happy, and I can focus on our Internet strategy,” Curtis said.

Under Curtis’ plan, the agency has not created a stand-alone division for its interactive work but has attempted to employ interactive initiatives within each of the agency’s disciplines.

The shift in agency...