Vowing to Boost Medium, Pond Opens Radio Shop

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Sam Pond, a well-known Bay Area creative who founded Blazing Paradigm, has launched his latest business.

The 45-year-old adman last week opened a radio advertising company called Pond that will plan, write and record radio spots for clients and agencies. Pond said his experience writing radio copy—he won One Show and Addy awards for his radio spots—will help him mine this neglected territory.

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