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MillerCoors, coming off a year where overall unit sales slipped 1.7 percent, is introducing a slew of new advertising and product innovations to take on foe Anheuser-Busch.
MillerCoors execs met with wholesalers last week in Las Vegas to show off some of the new campaigns and products. Chief among the new innovations is something called Miller Vortex, a bottle with specially designed interior grooves that “create a vortex as you’re pouring the beer,” according to a rep, who explained that the brand’s goal is to “create buzz and excitement and give consumers another reason to choose Miller.”
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