VoodooVox Launches Promotions Network

BOSTON Interactive response services provider VoodooVox said it has launched an advertising and promotions network designed to enable companies to more efficiently connect with target audiences.

MTV Networks, Emmis Radio Group, Radio Disney and Sirius Satellite Radio anchor the new Voodoo Promotions Network, delivering promotions for advertisers including a major digital music download service, Hollywood Records, and Showtime.

Through the network, every call answered by the VoodooVox automated service delivers a targeted marketing offer. Additionally, the service offers interactive capabilities such as text messaging, ringtones, music downloads and referrals to advertisers.

“With this new marketing channel, VoodooVox not only helps high-call volume companies to manage their call overflow, but delivers an entirely new stream of revenue,” said J. Scott Hamilton, president and CEO of the North Adams, Mass.-based company. “We are now expanding beyond our traditional media client base and are confident other high-call volume industries will benefit from our new platform, as will brands looking for a new way to connect with a young, interactive, cell-carrying audience.”

Half of those calling into VoodooVox systems originate from the burgeoning mobile market, skewing heavily into the 18-34 age demographic.

The company has accumulated a proprietary cell phone registry of more than 1.2 million consumers and it continues to grow at a pace of nearly 40,000 calls each day. Ads and promotional offers can be delivered over the phone, sent directly to users’ handsets as text messages.

—Adweek staff report