Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
One of the biggest blockers to the spread of electric vehicles around the world is the infrastructure required to keep them charged. Volvo Car Brazil has built about 1,000 chargers around Brazil, but as the “Volvo Recharge Hijack” campaign created in partnership with Grey Brazil shows, Volvo customers aren’t the only ones who benefit.
A 30-second spot declares that “Volvo is leading the installation of charging stations across Brazil” and features footage of the branded stations being used by the drivers of a BMW i3, Porsche Taycan, Mini Cooper Countryman and Mercedes-Benz EQC.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in