Volvo's New Campaign Depicts Its Charging Stations as Essential—Even to Competitors

Agency Grey Brazil helps one car brand flex its omnipresence

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One of the biggest blockers to the spread of electric vehicles around the world is the infrastructure required to keep them charged. Volvo Car Brazil has built about 1,000 chargers around Brazil, but as the “Volvo Recharge Hijack” campaign created in partnership with Grey Brazil shows, Volvo customers aren’t the only ones who benefit.

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