Volvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car

Owning a vehicle is something you 'used to' do

The campaign promotes the new XC40 model. Volvo

Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and “own?”

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.