Volvo's New Campaign and App Promote a Radical Concept: Subscribing to a Car

Owning a vehicle is something you 'used to' do

Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and “own?”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in