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To build a larger base of loyal customers, Volvo Rents employs an 80/20 marketing program that encourages its franchised retailers to provide superior customer service to its best clients.
“Pick your customers before they pick you,” said Nick Mavrick, a marketing executive at Volvo Rents.
Based in Asheville, N.C., Volvo Rents is a division of Volvo Construction Equipment North America. The company markets a comprehensive line of equipment and tools for sale to the construction, commercial, industrial and homeowner markets, along with rentals.
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