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NEW YORK-Volvo Cars of North America has launched its first print campaign aimed specifically at the gay and lesbian communities. The ad appears in the July issue of Genre Magazine, a San Francisco-based nationally distributed magazine for gay consumers.
The creative features the Volvo S60, two men, and the text “Lust and logic: Don’t they make a lovely couple?” Messner Vetere Berger McNamee Schmetterer, New York, handles the account.
“The ad was part of a local initiative by Volvo in the San Francisco area, where the company sponsored a gay pride parade,” said Scott Druian, Western Regional Brand Manager for Volvo.
Genre
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