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Eat your heart out, Matchbox!
Volvo sets the first-ever Guinness World Record for “Largest Unboxing” in grand style as big-rig enthusiast Joel Jovine, age 3, reveals the nameplate’s latest VNL 760 tractor trailer by opening a colossal toy-truck container.
Swedish agency Forsman & Bodenfors, whose “Live Test Series” for the client included the “Epic Split” spot starring Jean-Claude Van Damme a few years back, helped develop the new campaign.
That massive carton, made mostly of cardboard and cellophane, was based on classic toy-package designs, including Volvo’s own die-cast model truck boxes.
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