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Edward Cullen will return to his Volvo XC60 in the upcoming Twilight Saga: Eclipse, and Volvo, in turn, will once again market the tie-in with an online promotion.
To promote the film, which premieres June 30, Volvo and agency Euro 4D are launching “Lost in Forks,” a contest offering a chance to win the car. A TV spot, set to break this week from Arnold Worldwide, links the safety aspect of a Volvo with the twists and turns of the series’ plot.
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