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Volvo is promoting the Twitter feed for the 2010 Volvo XC60 crossover vehicle through the biggest ad placement YouTube has run to date.
Volvo shop Euro RSCG created the rich media ad, which stretches across the YouTube home page today. It shows the XC60 auto-brake “city safety” capability, then gives users the option of seeing videos, photos or playing a game from within the unit. The banner also includes a live feed of Volvo XC60 Twitter updates from the New York auto show.
“Volvo
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