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LOS ANGELES Working with Mobileplay, Volvo has become the first automaker with a fully featured car “configurator” for hand-held devices, according to the company.
CEO James Ryan said his San Francisco company developed the standalone application for Treo, Blackberry and Windows Mobile Smartphone-enabled devices to use pre-loaded content for quicker downloads.
Users can change the color, interior and exterior packages of the Volvo they are considering buying to see how the options affect the sticker price, Ryan said, just as they would on a more advance Internet-based system.
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