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NEW YORK At least seven contenders have reached the semifinal round of the estimated $150 million Volvo creative review, sources said.
They are: Havas’ Euro RSCG and its sibling Arnold; Publicis Groupe’s Fallon; WPP Group’s Ogilvy & Mather; independents M&C Saatchi and StrawberryFrog; and Omnicom Group’s 180, according to sources.
JWT, which made the cut, has opted not to participate owing to its relationship with Ford, per sources.
It was not immediately clear what global partners, if any, the smaller shops would engage to help service the global assignment.
Volvo
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