Volvo Marketer Plans Departure

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LOS ANGELES Executive vice president of marketing Hans Krondahl is leaving Volvo to become president and CEO of an automotive parts company in Sweden, he said.

However, he plans to stay with the automaker through the decision phase of its ongoing $150 million advertising review. That process should finish up in March.

Krondahl said he would assume the leadership of Goteborg, Sweden-based Meca, which he described as a $210 million company of some 80 outlets and 900 employees.

“I





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