Volvo Gives Arc Heavy-Duty Assignment

ATLANTA Arc Marketing, formerly Clarion Marketing & Communications, has been chosen to handle direct marketing for Volvo Construction Equipment North America.

The Atlanta agency will provide a range of services including brand strategy, direct marketing, database management and direct response TV for the business-to-business account.

The agency’s Greenwich, Conn., and Waltham, Mass., offices will support the effort. Billings are undisclosed.

“We were impressed with Arc’s grasp of our overall business, which is quite diversified and global in scope,” said Cade Verner, manager of marketing for the Asheville, N.C.-based client.