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With environmental summit COP26 in Glasgow now over, car manufacturer Volvo Cars U.K. (VCUK) has revealed the outcome of a climate conversation campaign “#ZeroOmissions.” It hosted an upfront conversation during the length of the event about what the automotive industry needs to do beyond the idea of making electric vehicles.
Devised by Grey London, the campaign was released as part of the brand’s sustainability drive through its Twitter account, display and digital out-of-home sites. Its aim was to initiate discussion around what more the car manufacturing industry needs to do to help tackle the climate crisis.
Aiming
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