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LOS ANGELES Volvo Cars of North America said it has launched Boldlygo.com, a Web site supporting its first Super Bowl ad initiative, which is designed to introduce the Volvo XC90 V8.
Boldlygo.com will serve as the hub for all activities related to Volvo’s ad, aimed at raising awareness for the first V8-powered Volvo. The 30-second spot will air during the third quarter of Super Bowl XXXIX on Feb. 6 [Adweek Online, Dec. 27]. Spots on the Fox telecast are selling for approximately $2.4
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