Volkswagen Wants Latino Drivers

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Volkswagen of America is challenging U.S. Hispanic consumers to “¡Agarra calle!”

The phrase, which, in English, translates to “Take the road!” is the tagline of Creative on Demand’s first campaign for the German automaker.

Campaign spending is undisclosed.

The Coral Gables, Fla., shop has produced six TV spots—breaking over the next month on the Telemundo and Univision Spanish-language networks—intended to convince Latinos that the VW brand is both familiar and exciting.

“Volkswagen is a car we’ve known all our lives, whether in the U.S.

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