Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It’s a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology.
The company worked with its creative agency DDB Paris to take a new, more subtle approach to sourcing and offering jobs. Alongside its usual methods of online advertising, canvassing, recruitment agencies and specialized websites to fill available roles, VW took a Trojan Horse approach.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in