Volkswagen Takes a Trip Back to the 1960s in Nostalgic Ad Saluting Its Free-Spirited Owners

When its buses and Beetles became cultural icons

October 13, 2017

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Ah, the 1960s. A time of social upheaval, political unrest and mounting unease about the future.

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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Volkswagen Takes a Trip Back to the 1960s in Nostalgic Ad Saluting Its Free-Spirited Owners

When its buses and Beetles became cultural icons

David Gianatasio

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David Gianatasio