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NEW YORK Volkswagen of America has signed on to sponsor an eight-month online and on-air program that will spotlight companies leading the way to economic recovery.
The series, called “Road to Prosperity,” kicked off yesterday on the CBS MarketWatch Web site (cbs.marketwatch.com/volkswagen/) and this weekend on the syndicated television business magazine, CBS MarketWatch Weekend. The audience of the Web site and TV show skews toward the 25- to 54-year-old affluent, college-educated demographic.
The online portion includes a profile of the featured company, which is selected based on factors such as profit and sales, innovation, community involvement and corporate governance.
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