Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Seeking an image overhaul as it struggles to recover from an ongoing emissions scandal, Volkswagen is giving its iconic "Das Auto" tagline the boot.
The global slogan, which has been around for nearly a decade and translates to, simply, "The Car," won't appear in marketing campaigns moving forward. Instead, upcoming ads will use the "Volkswagen" moniker itself as a tagline.
"Wherever our logo appears in future, it will be backed by the new brand slogan 'Volkswagen,'" a VW representative told Reuters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in