Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account
Omnicom wins the year-long 'Mediapalooza' review


German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest win to date, and the move also ranks among the largest media consolidations in any industry.