Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

Omnicom wins the year-long 'Mediapalooza' review

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest win to date, and the move also ranks among the largest media consolidations in any industry.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.