Volkswagen’s April Fools’ Name Change Still Highlights Sustainability Commitment

Major automakers are positioning for the future of electric vehicles—including 'Voltswagen'

the letters voltswagen in bright white letters against a black background
Volkswagen's April Fools' Day look is designed to give a jolt to car buyers. Volkswagen

One can’t blame the skepticism that greeted the “accidental” release of news that Volkswagen Group of America would change its U.S. brand name to Voltswagen of America.

@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.