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Eighty-two years ago, the citizens of Germany were told about a new car whose reliability and affordability would put it within reach for most middle-class families. “It is for the broad masses that this car has been built,” they were told.
The speaker was Adolph Hitler. And the car for the masses? Volkswagen.
World War II would delay production of the budget-friendly car until 1945, but the carmaker gained fame almost immediately, thanks to its name—Volkswagen, or “people’s car”—and its clever logo: a “V” sitting atop a “W,” inscribed in a circle.
The brand’s dark founding story notwithstanding, Volkswagen has gone on to become one of the most successful marks in automotive history.
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