Volkswagen Looks for America, With Help From Simon & Garfunkel, in This Poetic Cross-Country Trip

Deutsch's new anthem ad turns an optimistic eye westward

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Like millions of Americans, Volkswagen would like to leave the past 20 months behind and embark on a completely new journey with a clear head and a little help from the always-reliable Paul Simon.

The German automaker last month effectively resolved the emissions scandal that dogged its brand since 2015, and its newest campaign from Deutsch looks to reintroduce VW to an American public that wasn’t quite as invested in “Dieselgate” as in other, more directly political controversies.

Like so many uplifting epics, this one starts with tragedy, as a family loses its grandfather.



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