Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Like millions of Americans, Volkswagen would like to leave the past 20 months behind and embark on a completely new journey with a clear head and a little help from the always-reliable Paul Simon.
The German automaker last month effectively resolved the emissions scandal that dogged its brand since 2015, and its newest campaign from Deutsch looks to reintroduce VW to an American public that wasn’t quite as invested in “Dieselgate” as in other, more directly political controversies.
Like so many uplifting epics, this one starts with tragedy, as a family loses its grandfather.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in