Volkswagen Breaks Down Another Taboo With a Beautiful Ad About the Pain of Family Life

Inside a father and son's difficult relationship

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In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems—the pain caused by difficult family relationships.

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