Volkswagen Beetle Nipped in Bud

Automaker gets rid of much-loved bud vase

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The news this week that Volkswagen will be redrawing the body lines of the Beetle for only the second time in its history included a tidbit about the corporate decision to eliminate the car's bud vase. Who cares? Well, apparently, the folks in the marketing department do.

You see, the VW vehicle's dashboard-mounted flower cup irrevocably branded the Beetle as a "chick car," a realm from which there is apparently no return. Once a car gets associated with a specific demo (rappers buy Bentleys, gay guys like the Fiat 500, chicks drive the Beetle, etc.),



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