Volkswagen Beetle Nipped in Bud

Automaker gets rid of much-loved bud vase

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The news this week that Volkswagen will be redrawing the body lines of the Beetle for only the second time in its history included a tidbit about the corporate decision to eliminate the car's bud vase. Who cares? Well, apparently, the folks in the marketing department do.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...