'Voices' Rise for Ginn Clubs & Resorts

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CHICAGO Carmichael Lynch’s latest work for Ginn Clubs & Resorts aims to impart an air of whimsy as it touts the high-end destination’s commitment to customer service and fun.

A 30-second spot, which breaks this week on the Golf Channel and this weekend on CBS sports programming, touts the inaugural LPGA Ginn Open, which will be played at the Ginn Reunion Resort in Reunion, Fla. The commercial shows groups of resort service staff attending to the golf course with the same care and attention they lavish on guests.

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