Vogt/Wein Creates Oxford Work

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Vogt/Wein has launched a spring campaign for Oxford Health Plans that focuses on the client’s “commitment to higher standards” across the spectrum of healthcare services it provides.

The print-based effort targets managers and human-resources executives at companies that may do business with Oxford.

“We wanted to demonstrate that Oxford cares how people think about their health,” said Jeff Vogt, partner and co-executive creative director of the Westport, Conn., shop.

The budget was not disclosed. The client spent more than $6 million on ads last year, per Competitive Media Reporting.

One ad shows a patient’s view from an operating table.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in