Vodafone Goes Time Traveling in Its Raw Tribute to Everlasting Love

Grey tracks a couple through the years

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IDEA: "Good things should last forever." The core idea dramatized in Grey London's new Vodafone ad couldn't be simpler. The spot has a relatively mundane offer to make—unlimited talk and text through Vodafone Red. But it gets there in grand, cinematic style by imagining something else you'd like to be unlimited—a kiss with the love of your life.

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