How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
IDEA: "Good things should last forever." The core idea dramatized in Grey London's new Vodafone ad couldn't be simpler. The spot has a relatively mundane offer to make—unlimited talk and text through Vodafone Red. But it gets there in grand, cinematic style by imagining something else you'd like to be unlimited—a kiss with the love of your life.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in