VNU Rebrands as Nielsen

NEW YORK The media conglomerate and research organization known as VNU Media today said it has rebranded as The Nielsen Company.

“Nielsen is one of the great names in the information-services industry,” said David Calhoun, chairman and CEO of Nielsen, in a statement. “For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organization, and it is now the name under which we all will go to market.”

Among the changes that come with the name are the launch of a revamped corporate Web site at and new corporate graphics. The new identity will be rolled out across all company divisions through 2007.

“We are focused more intently than ever on the delivery of truly integrated marketing and media services that reveal clients’ growth opportunities,” Calhoun said. “We are uniquely positioned to provide clients with a complete understanding of consumer behavior, with new insights into where their markets are headed, and with high-value solutions to their business issues.”

Nielsen Business Media is the parent of Adweek, Brandweek, Mediaweek and numerous other properties.

—Brandweek staff report