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Valentine McCormick Ligibel’s first task for ePrize will be to create a cohesive brand identity for the online sweepstakes and promotions company.
“They’ve done a good job in starting the brand,” said Mike Yardley, VML’s director of new business and Internet strategy development. “We have to help them introduce new products in a smart way and bring them all together.”
The Farmington Hills, Mich., company has already placed some advertising in trade publications under the theme, “Sweepstakes made easy.”
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