Smell Like a Fruity Hard Seltzer in Vizzy's New Scented Line of Swimwear

Branded bathing suits are turning out to be the buzzy summer must-have of 2021

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Hard seltzers may have made their initial summer splash in 2019, but momentum is still strong three summers on. Molson Coors-owned Vizzy Hard Seltzer first came on the scene last summer—differentiating itself with an infusion of vitamin C—and now it’s looking to stand out even further by offering fans an opportunity to truly embody the hard seltzer lifestyle by … smelling like one.

Top line

Starting Friday, fans have the opportunity to tout their favorite bubbly beverage poolside with new branded swimsuits.



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