Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Hard seltzers may have made their initial summer splash in 2019, but momentum is still strong three summers on. Molson Coors-owned Vizzy Hard Seltzer first came on the scene last summer—differentiating itself with an infusion of vitamin C—and now it’s looking to stand out even further by offering fans an opportunity to truly embody the hard seltzer lifestyle by … smelling like one.
Top line
Starting Friday, fans have the opportunity to tout their favorite bubbly beverage poolside with new branded swimsuits.

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