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BOSTON Vivendi Universal has selected Interpublic Group’s Golin/Harris International as its lead public relations agency, the client confirmed.
Vivendi Universal had launched the search for a public relations firm to handle its corporate identity work in November [Adweek Online, Nov. 9].
A client representative refused to disclose details about the review, including the identities of the other contenders. There was no incumbent PR shop on the business.
Sources pegged the budget at $1 million.
Golin/Harris, headquartered in Chicago, maintains offices in New York and nine other U.S.
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