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LOS ANGELES – VitroRobertson builds on the experience of owning a Taylor guitar in new ads breaking next month.
The print campaign, titled “Stories,” replaces the agency’s 3-year-old, award-winning previous effort for Taylor, but keeps a similar theme – relaying the real-life experiences of people who own and play Taylor guitars.
“[The previous campaign] did really well,” said John Vitro, partner and co-creative director at the San Diego agency. “We’re hoping this [campaign] picks up where that left off.”
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