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LOS ANGELES VitroRobertson and ice cream shop chain Baskin-Robbins have split on the creative portion of the client’s estimated $12 million account.
Agency ecd John Vitro said “creative differences” precipitated the breakup. The San Diego-based agency will wind down work on the business over the next 90 days. Client officials could not be reached for comment.
Media chores on Canton, Mass.-based Baskin are with Interpublic Group agency Hill, Holliday, Connors, Cosmopulos in Boston. (Dunkin’ Donuts, a Baskin sibling, ranks among Hill, Holliday’s flagship clients.)
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