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NEW YORK This Vitalis is definitely not your father’s Vitalis.
In a new television commercial, a buff guy showers using the shampoo and conditioner as a sexy woman emerges from the bottle wearing nothing but the brand’s red “V” logo.
The couple embraces as a voiceover says, “The new Vitalis … for lasting strength.”
The work was crafted by independent New York-based agency Carson Nightingale and is breaking now in various regional markets. Campaign spending was not disclosed.
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