Vitalis Gets a Makeover From N.Y. Shop

NEW YORK This Vitalis is definitely not your father’s Vitalis.

In a new television commercial, a buff guy showers using the shampoo and conditioner as a sexy woman emerges from the bottle wearing nothing but the brand’s red “V” logo.

The couple embraces as a voiceover says, “The new Vitalis … for lasting strength.”

The work was crafted by independent New York-based agency Carson Nightingale and is breaking now in various regional markets. Campaign spending was not disclosed.

Vitalis is produced by Idelle Labs of El Paso, Texas.