Vita Coco Will Help Cure Post-2020 Hangovers at Home

New Year's Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers

On Jan. 1, consumers in New York and L.A. can snag hangover kits through Postmates, or nationwide by purchasing a “Recovery Mode” sweatshirt on Vita Coco’s website. Vita Coco

Some folks who wake up on Jan. 1, 2021 will have a literal hangover from drinking to ring in the new year. But it’s fair to say most of us will have a hangover in some sense from experiencing a relentlessly terrible 2020.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.