Vita Coco Will Help Cure Post-2020 Hangovers at Home

New Year's Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers

On Jan. 1, consumers in New York and L.A. can snag hangover kits through Postmates, or nationwide by purchasing a “Recovery Mode” sweatshirt on Vita Coco’s website. Vita Coco

Some folks who wake up on Jan. 1, 2021 will have a literal hangover from drinking to ring in the new year. But it’s fair to say most of us will have a hangover in some sense from experiencing a relentlessly terrible 2020.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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