Visto, VirtualVineyards Go Left

Left Field Advertising last week added an estimated $10-15 million in assignments from Visto Corp. and, boosting billings at the 3-year-old shop over $80 million.
Visto Corp., Mountain View, Calif., awarded its estimated $10 million-plus account to Left Field following a review of undisclosed Bay Area agencies. The San Francisco shop will handle creative and media duties.
Visto Corp., at, provides free services such as email and file storage. Users can store files in Visto’s “virtual briefcase,” and keep calendars and address books for personal or business use.
Initially, the company was targeting “hard-core business professionals,” said agency general manager Kevin Burke. But now, Visto is looking to attract families and other “regular people,” he said.
Separately, Left Field’s new and yet-to-be-named online media buying unit has picked up an estimated $3-5 million assignment from Internet-based wine and gourmet food retailer
“Left Field’s online media strategy expertise … is unmatched,” said Rita Cummings Belle, the client’s director of marketing and advertising. “Their campaign analysis tools are critical as we seek more targeted and cost-efficient online opportunities.”
Left Field is partnering with Kirshenbaum Bond & Partners West, San Francisco, which will launch a national radio, print, TV and online campaign for the client in September. KB&P won creative and media duties from the client last fall.