Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK VisitBritain Americas, the marketing arm of the British Tourist Authority, has launched a review of its three-year, $1 million U.S. advertising contract, the client confirmed.
The client, which has worked with the Wolf Group since September 2001, is looking for a shop that will promote Britain as a tourist destination for Americans. The winning agency’s first work will be VisitBritain’s spring campaign, its largest annual effort. The authority advertises in spring to create awareness for Britain in advance of the summer months, the most popular time to travel to England among Americans, said Simon Mills, client director of marketing.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in