Visit Florida Chooses CKPR

CKPR was tapped to handle Visit Florida’s $175,000 public relations campaign to convince tourists that the hurricane-ravaged state is still worth a visit, along with a new program to back its small towns, the shop said. CKPR, Chicago-based independent Cramer-Krasselt’s PR arm, bested Omnicom’s Fleishman Hillard in Miami; independent Lou Hammond & Associates in New York; and independent Yesawich, Pepperdine, Brown & Russell in Orlando, Fla. CKPR will handle the work out of its New York and Orlando offices. Independent Fahlgren Benito in Tampa, Fla., handles Visit Florida’s advertising, which was not in play.