Adapting to Crisis

Has Visible Set a New Standard for Pandemic-Proof Music Festivals?

Verizon-owned carrier virtually takes fans to Red Rocks Amphitheatre for a personalized viewing experience

visible-pandemic-music-festival-PAGE-2020 — Nathaniel Rateliff & The Night Sweats perform at an empty Red Rocks Amphitheatre with projections controlled by viewers at home.Visible

September 2, 2020

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While watching prerecorded music performances on the couch at home has become the new norm for concerts, Visible is attempting to write a new pandemic-friendly festival playbook. For its latest experience, the Verizon-owned phone service has blended live performances from an actual venue with technology designed to give remote attendees control of their experience.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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