Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Anyone who’s ever gone to South by Southwest in Austin and had a hankering for making their own music might finally get the chance.
As part of a street closure during next month’s festival, Verizon-backed digital-only phone provider Visible is building a clear “Music Box” that it hopes will be both as a respite from the busy festival and also serve as a metaphor for its “transparent” $40 flat phone bill.
The structure will serve as a venue for both musicians (and non-musicians) to pick up an instrument and play a track.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in