Visa USA Moves to TBWA\C\D

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NEW YORK Visa USA is moving creative chores on its estimated $335 million advertising account from BBDO to Omnicom Group sibling agency TBWA\Chiat\Day, the client confirmed.

BBDO in New York has handled the business since 1985 and participated in a review of Omnicom agencies for the account. Besides TBWA\C\D in Playa del Rey, Calif., the client contacted DDB and Goodby, Silverstein & Partners in San Francisco, per sources. DDB opted not to participate, according to sources.

Goodby



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